Contribution
Product Designer, Product Owner
Team
2 designers
Platform
Mobile, Web, Plugins
Core Problem
Building chat features into digital products has traditionally been a months-long journey for developers and companies. The market needed a solution that could drastically reduce this implementation time while maintaining flexibility and quality. As Lead Product Designer and Product Owner, I took on the challenge of creating a chat SDK that would revolutionize how developers integrate communication features into their products.
Design Process + Strategy
In a competitive chat SDK market, our mission was clear: stand out by making integration incredibly simple while offering robust functionality. Working with a lean team of two designers, six engineers, and a project manager, we approached the challenge methodically:
Research & Strategy
We focused on two key user groups: software developers and enterprise users. Our competitive analysis revealed that comprehensive documentation was crucial for SDK adoption. This insight became our north star – every feature and decision would be backed by clear, developer-friendly documentation.
Feature Prioritization
Using insights from our research, we created a detailed Product Requirements Document (PRD) that:
Mapped features against user priorities
Broke down services into clear, implementable components
Established a phased approach, starting with an MVP
Created a roadmap for future feature expansion
Design Process
Starting from scratch, our design approach was systematic:
Created and tested individual components before integration
Developed a versatile design language suitable for various business contexts
Ensured consistency across mobile and web SDK implementations
Built user flows focused on developer and enterprise needs
Business outcome
Robin has already achieved significant early success, with three enterprise companies implementing our SDK into their products. This rapid adoption validates our approach to simplifying chat integration while maintaining robust functionality.
But this is just the beginning of Robin's story. We're actively:
Gathering and implementing user feedback
Evolving our design system to meet emerging needs
Expanding features based on real-world usage
Continuously refining documentation and integration processes
The success of these early implementations has proven that our vision of simplifying chat integration resonates with developers and enterprises alike. As we continue to iterate and improve, Robin is positioned to become an essential tool for companies looking to add sophisticated chat functionality to their products quickly and efficiently.
